Success story
Rusowsky
Official website for the DAISY album release. A vibrant yellow design featuring interactive tracklist, world tour dates and merch store.
The challenge
Rusowsky was releasing DAISY, his new album with 13 tracks including collaborations with Jean Dawson, Lil Ketchup, Ralphie Choo, Ravyn Lenae, Kevin Abstract and La Zowi. He needed a website that captured the album's energy and served as a central hub for fans.
The goal was to create a space that unified the complete tracklist, an 18-date world tour (Mexico, Guatemala, Colombia, Peru, Chile, Argentina, Spain, France, UK, Germany and Coachella), and a store with exclusive merchandise (BBY Romeo Tee, Nightmare Tee, Daisy Tee).
Year
2024
Duration
4 weeks
Technologies
Next.js, TailwindCSS
Type
Official artist website
Design
An impactful aesthetic
Behind the Scenes
Creation Process
I documented the entire website creation process in a series of TikToks. Click to watch them.
Click on each video to watch it on TikTok
Process
From idea to launch
A collaborative process where every decision was made with the goal of enhancing the connection between the artist and their fans.
Research
We analyzed Rusowsky's visual identity, his music, video clips and social media presence. We identified the key elements that define his aesthetic: dark colors, vibrant contrasts, bold typography and urban energy.
Visual Concept
We developed a design system that combines darkness with flashes of purple and pink. We created a palette that evokes the night, stages and the atmosphere of his concerts.
UI/UX Design
We designed an immersive experience with fluid transitions, impactful hover effects and intuitive navigation. Each scroll reveals content in a cinematic way.
Development
We built the website with Next.js for optimal performance and TailwindCSS for precise styles. We implemented smooth animations and optimized image and video loading.
Integration
We connected with Spotify to show updated music, integrated the events calendar and prepared the merchandising section for future implementations.
Tech stack
Cutting-edge technology
We use the most modern tools in the web ecosystem to create a fast, accessible and visually striking experience.
Next.js 14
React framework with App Router for maximum performance and SEO.
TailwindCSS
Utility-first design system for consistent and fast styles.
Framer Motion
Fluid animations and cinematic transitions.
Vercel
Optimized hosting with global CDN for minimal load times.
Results
The numbers speak
<1s
Load time
Extreme optimization
98
Performance
Lighthouse Score
+15K
First month visits
Unique users
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